Real days. Real working life.

We document what it's actually like to have a job.

The commute. The one-to-ones. The socials. The pay conversation nobody has on camera. That's the most compelling content in your business, and nobody's filming it. We build it for employers, we build it with individuals, and we build it alongside agencies who'd rather not start from scratch.

I run a team →I'm building my own brand →
Three ways in

Whichever side of the camera you're on.

For employers

Turn your team into a channel.

The pilot, the pillars, the pricing. Built for marketing, HR, and sales leads who want proof before they commit.

See the pilot →
For employees

Build your own, no employer required.

Personal brand coaching and workshops for anyone who wants to be known for their work, on their own terms.

Coaching & workshops →
Creator programme

A bespoke, built-in-house programme.

For employers who've run the pilot and want a permanent, internal creator function, not another vendor.

How it works →
Why we exist

We got tired of the gap in B2B content.

Either you needed hundreds of thousands of followers and a second career as a LinkedIn influencer, or your content was another landing page, dry as a cracker, that nobody remembers reading. Nothing in between actually worked. So we built the middle.

Free tools

Reach & Ad-Spend Calculator.

Reach & Ad-Spend Calculator

What would this actually be worth?

Estimated annual impressions
240,000
20,000 per month
Equivalent LinkedIn ad spend
£5,760–£9,600
Based on 2026 published CPM benchmarks of $30–$50 per 1,000 impressions.
Build the business case

Eight questions worth asking before you spend another quarter's budget.

  1. 01How much of our pipeline is organic versus paid, and what happens if paid costs double next year?
  2. 02What's our actual cost-per-hire right now, including the hours nobody bills to a budget line?
  3. 03If our best person posted consistently for 90 days, what would that be worth in meetings booked?
  4. 04How many of our last 10 hires had already seen something real about us before they applied?
  5. 05What's actually stopping our team from posting today, and is that harder to fix than it looks?
  6. 06What does 12 months of a competitor doing this, and us not, cost us in visibility?
  7. 07What are we currently paying for content, and what do we have to show for it after the invoice clears?
  8. 08If this failed completely in 90 days, what would we actually lose, and is that a real risk or a comfortable excuse?
Swipe file

20 EGC hooks your team can steal.

The templates we use with clients on day one. Fill in the brackets, hit post.

01Nobody tells you this about working in [industry], until you've lived it.
02I got told no by [number] people this week. Here's what I do differently now.
03The one thing my manager said in my first month that I still think about.
04What I actually earn [X] years into this job, and what changed my mind about asking for more.
05[Time period] ago I couldn't finish a sentence on camera. Here's what changed.
06The commute nobody films, but everyone's lived.
07What a real 1:1 with my manager actually sounds like, not the LinkedIn version.
08The worst advice I got when I started in [role], and why I believed it anyway.
09The exact line I use when a prospect says [common objection].
10What closing a [size] deal actually feels like, five minutes after.
11Why I almost quit in my first 90 days, and what made me stay.
12The metric everyone in [industry] tracks that barely matters.
13What I wish someone had told me before I took this job.
14The moment I knew this team was different.
15A day in my life as a [role], no highlight reel.
16The one question I ask every candidate that tells me everything.
17What nobody puts in the job description but should.
18The mistake I made in my first big meeting, and what I'd do differently.
19Why we film the boring days too, not just the wins.
20The one thing that made me actually want to post about work.
For agencies

Already running content for clients? We're the production you don't have to hire.

Three ways to plug us in, without adding headcount or losing the client relationship.

White label

Runs under your brand.

We deliver, you present. Nothing about the output points back to us unless you want it to.

Add a line item

Sell it without staffing it.

Bolt EGC production onto your existing retainer. Priced clean, delivered on your timeline.

Straightforward split

You keep the client relationship.

We're the crew and the coaching. You stay the strategist and the point of contact.